Managing Consumer Privacy Concerns in Personalization: A Strategic Analysis of Privacy Protection
نویسندگان
چکیده
Cases 1, 2, and 3 can be represented and solved using a single general formulation. Let α and β denote the proportion of those consumers who are willing to share personal information with firm A and B, respectively. There are different values for α (β), depending on firm A’s (firm B’s) protection choice; α = β = u in case (Case 1); α = u + v and β = u in case (Case 2); α = β = u + v in case (Case 3). Note that α $ β.
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ورودعنوان ژورنال:
- MIS Quarterly
دوره 35 شماره
صفحات -
تاریخ انتشار 2011